As a clothing brand of the 21st century; Sunna Studios is acutely aware of our responsibility to incorporate sustainable practices throughout all areas of our business, knowing the positive impact these actions can have on both people and planet. What we believe to be the most important action here is to create garments that are held with value by our customers, helping to extend their life cycle and wear. We want people to buy less by buying well.
Our commitment to sustainability and love of good aesthetic defines our design philosophy; Sunna Studios creates thoughtful basics made for comfort and made to make you feel good. These are pieces designed to transcend time and seasons; due to their ‘basic’ style and fit, quality fibres and sound garment construction. We aim for Sunna pieces to forever be relevant, whether in service to you or someone else.
Sunna Studios uses only certified organic and natural fibres throughout all collections. Our knit garments are fully fashioned, this premium knitwear construction eliminates fabric waste and improves the garment's fit.
Sunna Studios does not work within the fashion industries standard seasonal drops. We do not offer any consistent holiday or end of season sales as we do not believe the value of our garments drop or change at these times.
We source only NZ wool; most of which is grown and processed by family owned farms. We offer two types of yarn in our hand knit collections; merino and corriedale.
Wool is a natural fibre that is renowned for regulating body temperature, making it one of the best fibres for baby and children’s clothing. It has the ability to provide warmth without overheating and keeps skin dry by drawing sweat away. It is also known to have positive effects on heart rate, relaxation and sleep time. Merino in particular is highly suitable for children with allergies, eczema and sensitive skin. Wool has numerous other qualities; it is highly breathable, durable, fire resistant, entirely natural, renewable and biodegradable.
Our organic cotton is GOTS certified and sourced from China. Cotton is a natural fibre that wears and washes well. It is durable, breathable and absorbent and is great for sensitive skin and allergies. It doesn't retain odours which means it can be worn longer before needing to be washed and it’s soft and stretchy making it super comfy and ideal for everyday wear.
We have chosen to work with organic cotton to support and conserve eco-systems, healthy soils, water supplies and people. Free of pesticides, insecticides, herbicides and grown naturally, it has substantial benefits over the long term and is a must when thinking about textile sustainability and the future for both people and our planet.
*Interesting Fact: Less than one percent of all cotton grown is organic.
In the textile and clothing industry, the process of dyeing is most detrimental to our environment, waterways and the eco systems within these spaces. Where possible, we keep our products un-dyed and all other Sunna products are coloured using certified OEKO-TEX dyes (low impact) or natural dyes.
Natural dyes are like their name suggests, all natural. The process is slow; raw materials are harvested from plants; their leaves, bark and roots which give a diversity of earthy colours, natural shades and warm tones that get better with age. In terms of dyes; they are the safest and least toxic for your skin and health.
Low Impact Dyes
The majority of our pieces are dyed using low impact dyes, which have a higher absorption rate and require less rinsing so when dyeing bulk fabric or yarn we can save up to 20% more water than when bulk dyeing with natural dyes. All dyes used in our collections are OEKO TEX certified, free of harmful chemicals and safe to wear.
Of course undyed pieces are the most sustainable option, creating no water waste. For babies with highly sensitive skin these are the pieces we would recommend, as they are entirely natural and toxin free.
Keeping in line with our values and our commitment to sustainability, we are working hard towards ensuring that all of our product packaging is either recyclable or compostable.
We decided to use NZ based company; Better Packaging to supply our courier mailers and garment bags. These are made from corn starch (PLA), with a synthetic polymer (PBAT), which gives the bags their flexibility but also ensures they break down within the required certification time.
This combination of materials represent a 60% reduction in CO2 emissions compared to traditional plastics, is non toxic and contains no Phthalate or Bisophenol A (BPA)
Our tissue paper, stickers and packaging cards are made through a company called noissue. Another sustainable focused company who create using compostable and recycled materials. They also contribute to global reforestation, planting trees in areas of need for every order placed.
Sunna Studios is constantly looking at ways to improve our ecological footprint and you can trust that we are manufacturing clothing and goods consciously.