The inspiration behind the collection
While we have been busy celebrating our successes this week with the release of our knit loungewear, I made sure to take the time to reflect on and give gratitude to the journey we took to get here. They say ‘the bigger the challenge, the bigger the opportunity for growth’, which speaks so truely to us and our collective experiences over this last year, all of which have been instrumental to the creation of this capsule collection.
From the moment the idea of loungewear came into being; it resonated so deeply with us and on so many levels. We are and always have been innately comfort conscious, drawn to natural, soft fibres and oversized, relaxed fits that have a beautiful ‘casual’ aesthetic. In terms of sustainability, loungewear ticked many boxes (more on this soon) and we loved the inclusivity of loungewear; that it’s for everyone, irrelevant to their personal style. This, we felt, was something we could whole heartedly relate to.
Our aim since has been to create a loungewear range of organic, high comfort basics. Always inspired and motivated by our values and in typical Sunna fashion; our choices in fibre, construction and design, support the respect and love we have for our planet, aiding us in creating quality pieces that last.
FIBRE: All pieces in this range are made with eco dyed, certified organic cotton yarn. This soft, natural fibre is known to be durable, for it's ability to wash and wear well and is a fibre that allows bodies to breath.
CONSTRUCTION: Our loungewear garments are fully fashioned knits. Choosing this type of premium knitwear construction eliminates fabric waste, aids quality control and creates seamless garments, bringing the wearer more comfort.
DESIGN: Our design focus was for these pieces to have a long life cycle. They are designed for every day, to be functional and easy to wear. Choosing a gender neutral palette and classic styles gives our loungewear versatility, allowing each piece to be effortlessly mixed and matched back into any wardrobe and easily passed down through siblings. Featuring a slightly oversized, relaxed fit and lots of stretch added through the rib detail these pieces support free movement and play. Other design features that further support this, are the super stretchy waistband found on our pants and the tight cuffs found on all sweaters which help to keep busy hands free.
As we continue to adjust to the new normal and our time spent at home grows, so too does the value for quality home comforts. We hope you enjoy these slow moments even more with our Sunna Loungewear.