The New Normal
Our Sunna community are part of a movement, a movement towards conscious consumerism. We want to use our platform to not only provide transparent processes and sustainable goods but to raise awareness around this topic, sharing the importance of it and hopefully inspiring and motivating you to give more thought to what you are supporting through your buying behaviour.
Money and consumers make the world go round. Unknowingly or knowingly many of us support companies that we might not support socially, ethically or philosophically. We spend our money mindlessly, buying with a bargain mindset, the cheaper the better. Not quite understanding or questioning the why, why is this product so cheap, what is it made of and who made it.
The idea of looking past a product and into the brand and business behind it is reasonably new. With the rising access to technology and the internet we are able to learn more about a brand; we are able to find answers to the above questions and learn about a businesses’ production, logistics and supply chain - if the business is transparent about this (if not.. well that may provide you with some answers too).
This access to the internet has also brought awareness around unethical production and manufacturing. Think child labour, ‘slave’ labour, low wages, unsafe work environments, pollution of both air and waterways, deforestation, the use of harsh, toxic chemicals and materials and the list goes on. Is this really our future? Can we really improve and be better as a collective when we choose to expose Earth, nature and people (often those without choice) to these conditions?
Unfortunately these conditions are how we are able to buy goods at such a low cost. Price is a powerful driving factor when buying, again as mentioned above we buy with a bargain mindset, ingrained in us is this need to get ‘more’ for our money. Where as ethical, organic and fair trade products often come at a premium price which inherently goes against the typical buying mindset. To help balance this out, we need to create demand. The more demand there is for a product or raw material, the cheaper it is for manufacturers to produce and on sell it as they are doing so on a larger scale. This has a flow on effect and it is here we could start to see a decrease in prices. To give you an example, less than 1% of all cotton grown is organic - which is why on average it is 2-3 times the price of standard cotton.
If we have to be consumers; and lets be honest, unless we are living off grid completely self reliant we will be, why not support business’ who genuinely care about making the world a better place? Why not boycott businesses or in most cases corporations that engage in unethical practices. You have the power and choice to align yourself and your hard-earned money with brands who hold the same values as you. You get to vote every single day through what you buy and don’t buy, you get to make the choice of what and who you are going to support and what production processes and products you want to fuel and help prosper.
Believing every single bit counts is the first step, you alone can make a difference and this perspective is critical in being not just a conscious consumer but a conscious individual.
Thanks for tuning in,